A lab for designing with evidence
Tambo DesignLab is a visual design and branding studio in Mexico City that works as a lab: every concept is researched, tested and implemented with a method that can be repeated.
Exploration
Research, question and uncover new possibilities.
What happens
A one-page brief, interviews with the team and clients, a review of competitors and an inventory of every touchpoint.
What the company gets
A written diagnosis and a list of what stays and what changes.
Experimentation and validation
Test, measure, compare and learn under controlled conditions.
What happens
Several positioning, voice and identity routes are tried on real cases from the business and compared against the brief.
What the company gets
Routes compared with their evidence and a chosen direction with clear arguments.
Transfer and implementation
Turn what was learned into solutions that work in real settings.
What happens
The system becomes guidelines, templates, files and applications, launched as a campaign and reviewed 60 to 120 days later.
What the company gets
A brand ready to use from day one and a team that knows how to apply it.
Brand discovery
Five minutes of questions so the first call starts with the brand situation clear.
Take the discovery formThe full method
The three pillars explained step by step, with the MACCO case as an example.
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